Menu

Privacy Policy

Last Updated: September 2026

Who we are

Scherer Bros. Lumber Co. (“Scherer Bros.,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, and disclose information when you visit https://www.schererbros.com, submit information through our website, or sign up to receive communications from us, including email and SMS/text messages.

Information We Collect

We may collect personal information that you voluntarily provide to us when you complete a form, contact us, sign up for communications, or otherwise interact with us.

Depending on how you interact with us, this information may include:

  • Name
  • Email address
  • Mobile telephone number
  • Address
  • Company or organization information
  • Information submitted through website forms
  • Communication preferences
  • Other information you choose to provide
  • We also use Google Analytics to collect information about how visitors use our website. This may include information such as your device and browser type, general geographic location, pages visited, referring website, and interactions with our website.

How We Use Your Information

We may use the information we collect to:

  • Respond to questions, requests, or inquiries
  • Provide information about our products and services
  • Communicate with customers and prospective customers
  • Send email or SMS/text communications when you have requested or consented to receive them
  • Provide promotions, announcements, updates, or other relevant information
  • Understand how visitors use our website
  • Improve our website, products, services, and communications
  • Maintain the security and proper operation of our website
  • Comply with applicable legal and regulatory requirements

Website Forms

When you submit a form through our website, we collect the information you provide in that form. We use this information to respond to your request, provide the information or services you requested, and communicate with you as appropriate.

We do not sell personal information collected through our website forms.

Google Analytics

We use Google Analytics to help us understand how visitors interact with our website. Google Analytics may use cookies and similar technologies to collect information about website activity and usage.

This information helps us understand things such as which pages are visited, how visitors reach our website, and how visitors interact with the site so we can evaluate and improve its performance.

Information collected through Google Analytics is subject to Google’s Privacy Policy.

Cookies

Our website uses cookies and similar technologies in connection with Google Analytics to help us understand how visitors use our website.

Cookies are small files stored on your device that may help collect information about website activity, such as pages visited and interactions with the website.

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of some websites or website features.

SMS/Text Message Communications

If you choose to enroll in SMS/text message communications from Scherer Bros., we may collect information such as your name, mobile telephone number, communication preferences, and information related to your interactions with our messages.

We use this information to provide the SMS/text communications you have requested or consented to receive. These communications may include marketing and non-marketing messages related to Scherer Bros., our products and services, promotions, announcements, updates, or other relevant information.

Our SMS services are provided through the Constant Contact, Inc. platform. Please review Constant Contact’s Customer Data Notice for information about how Constant Contact uses your information.

We may use cookies or similar technologies on our website or websites associated with our SMS services to collect information about interactions with URL links included in SMS messages.

SMS Consent and Mobile Information

We do not share SMS/text message opt-in consent or related mobile telephone numbers with third parties for their own marketing or promotional purposes.

We may share this information with service providers and vendors, including Constant Contact, as necessary to provide and operate our SMS services.

Opting Out of SMS Messages

You may stop receiving SMS/text messages from us at any time by replying STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to any text message sent by us.

SMS Eligibility

You must be 18 years of age or older to enroll in and receive SMS/text message communications from us.

How We Share Your Information

We may share personal information with service providers that assist us in operating our website, analyzing website usage, communicating with customers, or providing our services. These service providers may include Google Analytics and Constant Contact.

We do not sell personal information collected through our website.

As described above, SMS/text message opt-in consent and related mobile telephone numbers are not shared with third parties for their own marketing or promotional purposes.

We may also disclose personal information when reasonably necessary to:

  • Comply with applicable laws or regulations
  • Respond to a subpoena, court order, search warrant, or other lawful request
  • Protect our rights, property, customers, or others
  • Address fraud, security, or technical issues
  • Facilitate a merger, acquisition, sale, reorganization, or other business transaction

How Long We Retain Your Information

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, communicate with you, maintain appropriate business records, and meet applicable legal or regulatory requirements.

Your Privacy Choices

You may contact us to request information about the personal information you have provided to us or to request that we update or delete that information, subject to any information we are required or permitted to retain for legal, administrative, security, or other legitimate purposes.

You may unsubscribe from email marketing communications by using the unsubscribe link provided in those communications.

You may opt out of SMS/text messages at any time using the opt-out instructions provided above.

You may also control cookies through your browser settings.

Third-Party Services

Our website and communications may use third-party services, including Google Analytics and Constant Contact. These third parties may process information as necessary to provide their services to us and have their own privacy practices governing their handling of information.

Our website may also contain links to third-party websites. We are not responsible for the privacy practices or content of websites operated by third parties.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, or legal and regulatory requirements.

We encourage you to review this Privacy Policy periodically. The “Last Updated” date at the top of this page indicates when the policy was most recently revised.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or the personal information we maintain about you, please contact us at:

Scherer Bros. Lumber Co.
Email: cnorenbe@schererbros.com